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There is an important difference between dynamic and traditional remarketing campaigns: while traditional remarketing targets your past visitors with static ads, the dynamic goes a step further. The ads created will be displayed to the past visitors based on their previous interactions with your website. For instance, imagine that you own a clothing store and someone has been checking your shoe collection; dynamic remarketing will automatically create a banner with the product that the visitor had been checking and with more similar ones.
Dynamic remarketing is one of the services we are offering to our Premium clients.
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