Do you want to search in all categories or in this category ?
Attracting previous customers and visitors with Remarketing List Search Ads is a good strategy as you know they may still be searching for opportunities even if they haven't chosen you yet to make a purchase.
For example, you can retarget people who were checking out one of your products in the past and are now searching for "Black Friday" related terms, and show your ad saying: "Still interested in our product? Take advantage of our 30% off Black Friday offers.". Sounds good, right?
Basic concepts about Google Ads
